Jaime HayMarketing products through conventional methods and online media is a tricky task. You need to have a proper strategy to execute marketing ideas properly and make the targeted audience pay attention to your message. However, sometimes it really becomes difficult to come up with creative marketing ideas that are capable of making conversions. If you have come across such a situation, then giving up is certainly not an option. You need to keep looking for ideas.
Technology can help you when it comes to finding creative marketing ideas. Here we have discussed a few methods where technology can be a helping hand for you in finding creative marketing ideas.
Read this writing till the very end to know more about this topic and formulate an effective marketing strategy with the help of technological advancements. Further details about this topic are given below:
How Reverse Search Technology Can Be Helpful?
The main idea behind reverse search technology is taking a visual and doing the reverse image search by making it a query. It can be really helpful for you in finding creative marketing ideas for better exposure to your business, products, and services. Read on to know more:
Keeping Track of the Competitors’ Ideas
Businesses always need to keep track of their competitors. The competitors’ effect always impacts the offerings, pricing, and sales of any business. When all the aforementioned factors for a business can be revised or modified according to the actions of its competitors, then why not its marketing ideas? Simply browse the sites of your competitors and look at what they are up to. If you find something worth working on, then make it a part of your marketing strategy to make sure your products and business appear the same way as your competitors
Check the Backlinks of Your Competitors
The reverse image search can help you find out where your competitors have posted the photos of their products with links to their websites in terms of marketing. Once you figure out how they have used their photos to get inbound links to their website, it is time for you to jump in and steal those backlinks. To figure out how competitors are using their images, use the image search technique. It allows you to find all the sources where your competitors place images. Try your best to post photos of your products with backlinks to your website on the same websites, just make sure that those websites are relevant to your business. Another thing, you need to keep in mind in this regard is making sure that you don’t end up with any spammy links.
Search by Image Can Help in Marketing through Conventional Media
Although the trend of using conventional media is on a decline because of the rise of digital and social media marketing, still conventional media is adding a significant amount of conversions when it comes to marketing a business. When you upload a picture as a search query you will find thumbnails of the ads, posters or flyers used by your competitors. For this purpose, you can use the picture search facility offered by SearchEngineReports.net which will find the images on different search engines. When you search by image, after getting results, seeing a thumbnail or flyer online may help you come up with a new marketing idea.
Replicate Graphic Designs Strategy of Competitors
There could be a situation where your design team run out of ideas, and you have nothing to do but look for new ideas, as graphic designs are an essential part of your marketing strategy. In such a situation, the thing you can do is use a simple image of products your business is offering to find out how other businesses in your industry are presenting their products. The reverse image search can be a great help for this purpose.
Once you do it, you will see several ways to present products similar to the ones you offer with the help of appealing designs and graphics. Now, it is time for you to replicate those ideas and come up with your own presentation. Just make sure that you are not exactly copying those ideas, otherwise, you may end up getting sued for copyright infringement.
Competitive Pricing
Marketing is not just about promoting your products. It is about coming up with logical reasoning and competitive pricing to show your products better than the ones offered by your competitors. Before we move on to discuss how reverse image search can be helpful for you in the competitive pricing department, it is necessary to understand what competitive pricing is?
The term competitive pricing refers to the policy of keeping the price tag of your products competitive with the price tag of products offered by your competitors. For instance, you may see multiple retailers offering products with price tags in line with each other for the sake of competition on e-commerce platforms like eBay, Alibaba, and Amazon. If you are looking to offer your products at competitive pricing, then reverse image search can be highly helpful for you.
Simply upload the picture of your product on any image finder utility and you will see similar image search results in a few seconds. Find the pictures uploaded by your competitors and click on the link to find out the price of their product. Once you know the pricing of the product offered by your competitors, you can easily price your product in line with the pricing they have to offer.
Bottom Line
Marketing is the game of presenting your business and products in the best way possible. It takes a lot of ideas and plans to execute strategy efficiently. However, when you run out of ideas, you can’t simply sit idle. You need to look for a way around it, and technology provides you with that. The reverse picture search technology we have discussed above will be a helping hand for you in such circumstances. We hope the methods we have discussed above to use reverse image search in this regard will help you significantly. We wish you luck with the process of formulating an effective marketing strategy based on new ideas!
Hugh Hay
Zaraki Kenpachi
